My sis mentioned that Kelly Ripa was doing the advertisments for the new line of Electrolux appliances.  Besides all of the other fab designs & functions (of which, I freely admit I know very little about), she was all excited that the new fancy-shmancy-super-sonic convection stove-top could boil water in 90 seconds.  90 seconds!  “Just think how fast we could make macaroni!” 

And it’s true.  Mac & Cheese & any other meal would be super quick.  In fact, in the ad, Kelly runs into her house from work, moving super speed (a bit like a kung-fu mad-woman who happens to look like a BILLION bucks) and among other things she:  creates amazing morsels for her family & the dinner guests, cooks individual perfectly lovely food dishes for the young ‘uns, melts chocolate for a fondue (kid’s sleepover), and generally, with two hands (and even using her sassy heels to kick some stuff from the oven) fulfills every woman’s fantasies about being “IT ALL”.  Seriously.  “IT ALL”.  Their tag is “Be Even More Amazing”.

More?  More Amazing?  Aren’t I already amazing enough without stressing about making each member of my family different meals, etc. etc.  Why on this EARTH SHOULD WE DO MORE, FASTER, BETTER, QUICKER, EXTRA… I really thought that the notion of that elusive SUPER MOM phantom dissipated into the ’80’s with all the Jane Fonda aerobic tapes!  Was I wrong?

Kelly Ripa:  Shame on you.  I’m really serious that I don’t think I can be much more amazing than I am.  Which (I fully admit) falls verrry short of those TV standards.  I’m just kind of a regular person… nothing remotely bionic about me.  And I think I do bloody well enough.

AND (imho)… 

Electrolux:  You’ve got it all wrong.  Why are you telling us we can use this Elecrolux stuff so we can even get MORE done?  I’d have to tell you that I’d be much more inclined to RUN out to the nearest dealer and drool over your new stuff if your advertisements promised that since I could boil water in 90 seconds, I could have the other, leftover 300 seconds that I would have saved to do something good for myself.  Do your stoves come with a masseuse?  A personal shopper?  A therapist?  I’d love to be sold on the on the point that if I have your product, I could do more stuff to SLOW my life down.  Retain some sanity.  ‘Cause just as certain as this particular mama is NEVER going to go backwards into the era of the full-body turquoise/pink aerobic suit (with matching headband and leg-warmers), we’re certainly never going back to the idea that we’ve got to be that elusive Supermom/Superwoman being…

Wouldn’t you love the ad where Kelly Ripa’s handsome husband is running around doing it all? 

This entry was posted on Monday, May 26th, 2008 at 7:17 am. You can leave a comment below.